WPP announces merger between Grey, AKQA
Fri, 2020-11-13 18:59
RIYADH: Advertising and media giant WPP’s AKQA and Grey are uniting to form a new network model, AKQA Group.
The move follows other recent mergers of WPP agencies such as Wunderman Thompson, VMLY&R, and BCW.
Grey is best-known for its creative storytelling and global brand building at scale, and AKQA for its innovation and experience design skills.
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